Marketing Coordinator

The responsibilities of our future colleague:

Market sensing

• Conduct extensive market research and analyze trends to identify new marketing opportunities;
• Consistently monitor competitors (including emerging categories) and customers, consolidate data, and disseminate it internally within the agreed timeframes;
• Collaborate with other internal teams (e.g. Commercial, Operational) to develop and monitor strategic marketing initiatives (Group or Local);
• Continuously update and improve current setups and tools used in market evaluation;
• Identify external suppliers able to provide needed data and establish a long-term working relationship;
• Act as a Thought leadership enabler by providing local Key stakeholders with insightful analysis.

IMC

• Develop marketing materials aligned with customer journeys and brand awareness goals, ensuring compliance with brand guidelines;
• Write, proofread, and edit creative and technical content across different media;
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns;
• Analyze and report on the performance and efficiency of campaigns, evolve metrics in order to better capture delivered results;
• Work with external agencies to execute marketing programs.

PR

• Connect with local influential media outlets and journalists to place stories about company news and other initiatives;
• Identify and select key local events and where company could be present as a KOL;
• Regularly create content (press releases, corporate announcements, and creative materials) to grow the company’s visibility;
• Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns;
• Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it.

The ideal candidate will have:

• 5+ years of experience in directly coordinating marketing& PR activities;
• In-depth knowledge of various marketing and analytics tools, CRMs and content management systems;
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis;
• Exceptional written and verbal communication skills, with a strong focus on writing and editing content with attention to detail in both Bulgarian and English;
• Experience handling marketing budgets and forecasting/reporting results;
• Ability to manage multiple projects at the same time in a fast-paced environment;
• Technically capable (MS Office suite), excellent communicator, and with a desire to improve processes.
• Nice to have: B2B experience

We offer:

• Rewarding salary packages and retention programs;
• Personalized design for a motivating career path;
• A people-centric organizational culture;
• Transport to/from the office;
• A public transport card;
• Restaurant on place;
• Meal vouchers;
• Coffee, tea and soft drinks;
• In-house sports facilities.